A solid Lead Management Framework is more than a Demand Funnel—it’s the backbone that supports all marketing and sales processes, procedures and technologies. Understanding, integrating and optimizing your organization’s lead management framework is critical to improving marketing productivity and performance.
DemandGen helps you define each stage of the buyer’s journey. We deliver demand and sales funnel analytics, business intelligence, sales and marketing alignment, and closed-loop reporting to improve conversion rates and fine-tune your overall demand strategy.
DemandGen experts guide you through the essential steps of establishing your lead management framework, including:
Our award-winning demand funnel management methodology is in use by some of the top sales and marketing organizations around the world.
Account-based Marketing has been proven to help B2B marketers align more strategically with Sales to build personalized campaigns targeted toward specific accounts. The approach helps organizations engage with higher-value opportunities earlier in the sales process, and maximize the ROI of marketing campaigns.
And it works. Recent research concurs that the majority of businesses agree ABM delivers higher ROI than other types of marketing.
But getting started with ABM involves many moving parts – from deciding what technologies to leverage, to getting everyone on-board and aligned around ABM initiatives.
Accelerate ABM Adoption and Success
DemandGen can help you develop and launch an effective ABM strategy with a tailored approach. Working with your team and key stakeholders, we’ll determine the best ways to leverage ABM for driving
conversions and revenue from key accounts.
Our consultants will:
Trust DemandGen experts to help you implement a successful ABM strategy to augment traditional marketing strategies with targeted account outreach.